Meeting with Lizzie.
Term sheet, practicalities, product, channels.
Pre-meeting brief
Castle Place
Walk Lizzie through the term sheet and the practical commitments, then orient on product strategy (Rob possibly joins here), and pick up marketing channels if time allows. Goal of this meeting. Term sheet points captured in writing; high-level practical picture for the next 6 months; Lizzie comfortable with the product story.
1Term sheet
- Walk through the term sheet section by section.
- Identify the points Lizzie and Rob need to think about before signing.
- Anything flagged For discussion is deliberately open for input.
2Practicalities — high level
Keep this section high level. Not committing to discussing details that don't need to be settled now.
- Diary commitmentsWhat's already in Rob's diary over the next 6 months.
- Publicity commitmentsWhat he's already signed up for.
- Publicist / PR arrangementsWho currently runs his comms.
- What we might do togetherSensible scope, no commitments today.
- Public launch windowWhen in Rob's diary a launch is likely to fit best.
- Fundraising involvementAt what level, what kind of asks.
3Product strategy
- Useful for Lizzie to understand what the product actually is.
- Rob possibly joins the meeting at this stage.
4Marketing channels — if time
- Channel mix and where Rob fits.
Walk out with
- Term sheet points Lizzie and Rob need to think about, captured in writing.
- Diary picture for the next 6 months and a likely launch window.
- Lizzie comfortable with the product story.
- Tentative line on channels (if we reach it).