A guided LPA (Property & Financial Affairs OR Health & Welfare) drafted from a plain-English interview, with the OPG-ready form set, certificate-provider guidance, and step-by-step OPG registration instructions. £99 per LPA, solicitor-reviewed. We do NOT submit to the OPG on the user's behalf — registration is the user's act, with the user's £82 fee, paid directly.The promise. "If you ever can't decide for yourself — through stroke, dementia, accident — the people you've chosen can act for you immediately, without the courts."

AAt a glance

BCustomer input — what we ask the user

B.1The conversation shape

~12–18 minutes per LPA. The two LPAs (P&F and H&W) share most input fields — running both together saves 50% on time. Save-and-resume essential because choosing attorneys is emotionally complex.

B.2The fields we collect

Section A — About you (the donor)

• Full legal name, address, DOB, marital status required
• Which LPA(s)? required — P&F / H&W / Both

Section B — Your attorneys

• How many (1–4)? required
• For each: full name, address, DOB, relationship required
• How should they act? conditional — Jointly / Jointly and severally / Some joint, some several

Section C — Replacement attorneys (strongly recommended)

• Up to 4 replacements, with order required

Section D — Instructions and preferences

• Specific instructions recommended — things attorneys MUST do or NOT do
• Preferences optional — things attorneys SHOULD take into account

Section E — When the LPA should start (P&F only)

• Immediately on registration / Only on loss of capacity required

Section F — Life-sustaining treatment (H&W only)

• Authority for life-sustaining decisions? required — Yes / No

Section G — Certificate provider

• Name and address required — known you 2+ years OR professional (GP, solicitor)

Section H — People to be notified (optional)

• Up to 5 people the OPG will notify on registration optional

B.3Evidence & verification

• ID verification at sign-off (same flow as Will G3).
• Mental capacity self-affirmed by donor; certificate provider attests (third party — not us).
• OPG registration is the user's responsibility. We provide forms, fee guidance, submission checklist. We never submit on behalf.

B.4Branching & edge cases

1. Both LPAs, simple attorney structure — ~50%
2. Single LPA only — ~20%
3. Mirror pair — ~20%
4. Joint-and-several multi-attorney — ~5%
5. Business owner with continuity instructions — ~5%, complexity flag

B.5Drop-off risks

• Choosing attorneys. Biggest drop-off. Mitigation: helper text on attorney choices; "change anytime before signing."
• Certificate provider question. Users don't know who qualifies. Mitigation: 2-line explainer.
• Life-sustaining treatment question. Emotionally weighty. Mitigation: plain-English explanation.
• The OPG £82 fee. Some users baulk. Mitigation: explain it's OPG's fee, not ours; show waiver criteria.

CProduct output — what the customer receives

C.1The deliverable

For each LPA: the completed OPG form (LP1F or LP1H, pixel-accurate against OPG templates) + LegalHelp Cover Sheet + Signing & Submission Instructions + (optional) People-to-be-notified letters.

See the Specimen Output at the bottom: Patricia Mitchell, 64, recently diagnosed with early Parkinson's, makes a Property & Financial LPA with her two adult children as joint-and-several attorneys.

C.2Document mock-up — skeleton

Section 1 — The donor
   Your details

Section 2 — The attorneys
   Names, addresses, how they decide

Section 3 — Replacement attorneys (if any)

Section 4 — Your instructions
Section 5 — Your preferences

Section 6 — Life-sustaining treatment (H&W only)
   Option A: Yes, my attorneys can make this decision
   Option B: No, only I can make this decision

Section 7 — When the LPA starts (P&F only)
   Option A: As soon as it's registered
   Option B: Only when I can't make decisions myself

Section 8 — Your certificate provider

Section 9 — People to be notified (optional)

Section 10 — Signatures
   Donor (witnessed)
   Certificate provider (no witness)
   Attorneys (witnessed)

C.3What's included

• Completed LPA form(s) — PDF + DOCX
• LegalHelp Cover Sheet
• Signing & Submission Instructions
• OPG submission checklist
• People-to-be-notified letter templates
• Fee-waiver application template
• Kwil storage referral

C.4The visual treatment

The LPA form must look exactly like the OPG-prescribed form — the most format-constrained product in the suite. LegalHelp branding sits on Cover Sheet and Submission Instructions only.

C.5Handoff & follow-up

• Immediate delivery; account storage.
• Day-7 reminder if not submitted.
• Day-90 follow-up: registration status.
• Death trigger surfaces LPA to executors.

DPricing & commercial shape

D.1Headline price

• £99 single LPA
• £179 pair (P&F + H&W) — saves £19
• £329 mirror pair (couple, 4 LPAs) — saves £67; recommended Bundle entry point
• OPG £82/LPA paid by user directly — never bundled into our price

D.2Unit economics

D.3Upsell hooks

• Estate Planning Bundle — £329 mirror LPAs alone vs £399 Bundle that adds Wills + Roadmap. Strong upgrade narrative.
• Kwil storage for registered LPA originals.
• Annual review trigger.

ECompliance guardrails

E.1Why this is 🟢

LPAs are statutory instruments registered with the OPG. We produce the form; the user signs and submits. Not a reserved activity under LSA 2007. Co-op, Kwil, Farewill all do it. The key risk is OPG submission — we never submit on the user's behalf. Some competitors do; we don't, because it crosses into agency territory.

E.2User-as-actor framing

• We draft the LPA form from inputs.
• A named solicitor reviews for completeness.
• The user signs; the attorneys sign; the certificate provider signs separately.
• The user submits to the OPG with the £82 fee.
• The OPG decides on registration.
• The user's attorneys act when the LPA becomes effective.

E.3What the AI does NOT do

• Does not assess donor capacity (certificate provider does).
• Does not register the LPA with the OPG.
• Does not act as attorney.
• Does not provide bespoke advice on complex LPA structures.
• Does not handle OPG correspondence.

E.4Required disclosures

E.5Danger words

• "We'll register your LPA" — we don't
• "Instant LPA" — registration takes 8–10 weeks
• "Skip the OPG" — never; registration is mandatory
• "Take over your parent's affairs" — never; the donor decides
• "Guaranteed registration" — OPG can refuse

FMarketing & SEO essentials

F.1Search intent

• "Online LPA UK" / "make an LPA online" — primary commercial
• "Difference between P&F and H&W LPA" — research / converts well
• "How much does an LPA cost UK" — comparison
• "Court of Protection vs LPA" — problem-aware (a relative has lost capacity)

F.2Keyword cluster

Primary: make lpa online uk

Secondary:

• lpa uk cost · online lpa · lasting power of attorney uk
• property and financial lpa · health and welfare lpa

Long-tail:

• do I need a lasting power of attorney
• cost of registering an lpa uk
• lpa vs deputyship uk
• lpa for parents with dementia uk

F.3On-page must-haves

• H1: "Make A Lasting Power of Attorney Online — £99 · Solicitor-Reviewed"
• Meta title (≤60 chars): "Online LPA UK · £99 · Solicitor-Reviewed · LegalHelp"
• Meta description: "Make your Lasting Power of Attorney online for £99. Solicitor-reviewed. UK-wide. OPG-ready forms. Self-help legal tool."
• Schema: Product + Service + FAQPage
• FAQ section (top 10 PAA)
• Internal links: Will G3 · Bundle · Will Checker · Readiness
• OPG fee called out separately from product price
• Comparison strip: Co-op £399 / LegalHelp £99

F.4Content programme (8 articles)

1. "Lasting Power of Attorney UK — the plain-English guide"
2. "Property & Financial vs Health & Welfare LPA — which do you need?"
3. "What happens if you lose mental capacity without an LPA?" (Court of Protection / deputyship piece)
4. "How to choose attorneys for your LPA"
5. "What is a certificate provider and who can be one?"
6. "How much does it cost to register an LPA with the OPG?"
7. "Can I make an LPA for my parent?" (the answer is no)
8. "LPA vs general Power of Attorney — the difference"

F.5Off-page / amplification

Rob fit strong. LPA features in many family-dispute scenarios. Editorial: "By the time the family is in court arguing about who decides for Mum, it's already too late. An LPA — done while you can — stops the whole problem."

Charity channel. Age UK (obvious — exactly the LPA cohort), Alzheimer's Society, Dementia UK.

F.6Danger words (product-specific)

• "Avoid the courts" — say "avoid the deputyship process"
• "Take over your parent's affairs" — never
• "Guaranteed registration" — OPG can refuse
• "We register for you" — never

GBuild dependencies & open questions

G.1What we need before launch

• OPG form-rendering engine (LP1F + LP1H pixel-accurate). Owner: Pablo.
• Certificate provider validation helper. Owner: Pablo.
• Reviewer panel capacity. Owner: Ed + panel.
• Compliance copy sign-off. Owner: Ed.
• Content programme (8 articles). Owner: Rachel + Jemima.

G.2Open questions

1. OPG fee waiver flow. ~30% of users may qualify. Worth specific waiver-application support?
2. People-to-be-notified mechanic. "We'll email your nominated people when LPA is signed (not registered — that's OPG's job)"?
3. OPG submission upsell. Partner with SRA-regulated firm for £30–40 submission? Phase 2.
4. Reviewer panel volume. Likely 2x Will G3 because of Will cross-sell.