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legalhelp.Product Brief + Specimen · v1 · 21 May 2026
Product Build & Marketing Brief · Sorted-side freemium feeder · Multi-domain diagnostic · Internal Draft

Personal Legal MOT.

Product 12 of the 12 on page 8 of the Product Build & Risk Register. The widest-scope diagnostic in the suite — six legal domains in fifteen minutes. The discovery surface for the whole LegalHelp product range, and the strongest annual-cadence partner channel.

Score 25LSA + FCA clearB3 · Multi-domain diagnosticFree direct · £49 sticker (partners)
Tier
Free + £49 referral sticker
Motion
Sorted (avoidance)
Build
B3 — Multi-domain diagnostic
Reg
🟢 LSA-clear · FCA-CMC-clear

A free 15-minute readiness check across six legal domains — wills/LPA, tenancy/property, GDPR/data, employment, insurance/consumer — surfacing every gap and the products that close them. The MOT framing gives it annual cadence and a partner-channel home (employee benefits, financial advisers, mortgage brokers).The promise. "Fifteen minutes. Six legal domains. One report. Every gap and the exact action to close it — across your whole life, not just one corner of it."

AAt a glance

One-line descriptionA free 15-minute readiness check across six legal domains. The widest-scope diagnostic in the suite — multi-product upsell engine.
TierFree (Grade 2 freemium feeder, with £49 sticker for partner distribution — same dual-price logic as Estate Kit).
MotionSorted (avoidance) — spans Sorted and some ACT exposures.
Funnel roleWidest-net diagnostic. Cross-sells across whole product range. Multi-product upsell engine.
Build categoryB3 — Multi-domain decision tree with six-domain personalised report.
Reg category🟢 LSA-clear, FCA-CMC-clear.
Price pointFree direct; £49 sticker for partner-distributed (workplace benefits, IFAs, brokers).
Target customerUK adults 30–70 at life-event triggers. Both individuals and partner-distributed audiences (employee-benefits primary).
The promise"Fifteen minutes. Six legal domains. One report. Every gap and the exact action to close it."

BCustomer input — six domains

B.1The conversation shape

15-minute interview. Wider in scope than Estate Planning Readiness — also covers tenancy, employment, GDPR/data, consumer/insurance. Each domain 2–3 minutes. Can complete all six or stop after any one and get partial report.

B.2The fields we collect — six domains

Domain 1 — Wills and estate (subset of Estate Planning Readiness)

Domain 3 — Tenancy & property

Domain 4 — GDPR & data

Domain 5 — Employment

Domain 6 — Insurance & consumer

B.3Evidence & verification

B.4Branching

The MOT's biggest design challenge: handling users with no exposure in some domains (homeowner with no rental scenario gets fewer Tenancy questions). Early gating questions skip irrelevant domains.

B.5Drop-off risks

CProduct output

C.1The deliverable

A 6-domain MOT Report — 5–7 pages depending on completed domains. Each domain gets its own page or half-page with score, gaps, and product CTAs.

See the Specimen Output: Marcus Adeyemi (37, married with two kids, new house, software engineer, recent overseas rental income, recent SAR experience). MOT verdict: RETEST — three gaps surfaced.

C.2Mock-up — skeleton

Page 1 — MOT Dashboard
   Aggregate verdict: PASS / RETEST / FAILED-ITEMS
   6-domain grid (each cell: domain, verdict, one-line note)
   Top 3 gaps across all domains
   Hero CTA depends on gap profile

Pages 2-5 — Domain deep-dives
   Each domain: what we found, what's at risk, what to do

Page 6-7 — Cross-cutting action plan
   Top 5 actions, prioritised
   Product CTAs for each
   Bundle recommendation if multiple gaps

Page 8 — Methodology + caveats

C.3What's included

C.4Visual treatment

The "MOT" framing matters — we lean into the car-MOT metaphor without being too cute. Pass / Retest / Failed Items as headline status. 6 domain cells in a grid (like an MOT report's pass/fail tick boxes). Sans-serif throughout; clean, dashboard-like.

C.5Handoff & follow-up

DPricing & commercial shape

Drafting cost~£0.10 per report
Direct CAC£3–7 organic; £12–18 paid
Conversion target15–25% complete → multi-product purchase within 90 days
Effective LTV£40–60 (broader products than Will Checker)

Upsell hooks: Will G3 · Estate Planning Bundle · LPA · Builder Mock-Up · Freelance Agreement · Personal Loan Agreement · IOU. Plus Phase 2 products (tenancy, GDPR, employment). The MOT is the discovery surface.

ECompliance guardrails

E.1Why 🟢

Same shape as Will Checker and Readiness. Wider scope means more regulated-edge domains:

E.2User-as-actor

E.3What the AI does NOT do

E.4Required disclosures

On the cover page:
Personal Legal MOT Report — generated from your inputs on [date]. Self-help educational diagnostic across six legal domains, not legal advice. LegalHelp is not a law firm. Specific issues in any domain (particularly employment, tax, contested tenancy, regulated financial services) require advice from a qualified solicitor or financial adviser.

E.5Danger words

FMarketing & SEO

F.1Search intent

F.2Keyword cluster

Primary: personal legal mot AND legal health check uk

Secondary:

Long-tail:

F.3On-page must-haves

F.4Content programme (8 articles)

  1. "The 6 legal domains every UK adult should check annually"
  2. "Personal Legal MOT — what it is and why we built it"
  3. "Annual legal review — the case for doing it once a year"
  4. "Workplace legal benefits — what good ones look like" (partner-facing)
  5. "Free legal health check — what to expect"
  6. "Five things our Personal Legal MOT typically surfaces"
  7. "Personal Legal MOT vs Will Checker — which do you need?"
  8. "Personal Legal MOT for couples — joint readiness"

F.5Rob fit & partner channels

Editorial line: "You'd MOT your car every year. Your legal exposure has a lot more in it than a car does. Fifteen minutes once a year, free." — Rob Rinder, co-founder.

Partner channels (the big play):

F.6Danger words (product-specific)

GBuild dependencies & open questions

G.1Before launch

G.2Open questions

  1. Direct-consumer vs partner-led launch? Both work; partner channels (employee benefits) have highest LTV. Phase 1 emphasis?
  2. Annual subscription light — £20–30/year for guaranteed re-take? Probably Phase 2.
  3. 6 domains right? Or 7/8? Could add finance/debt; family/divorce. Test.
  4. Score weighting. Weight Wills/LPA heavier or equal across domains?
  5. Partner kit pricing. £49 sticker is Estate Kit comparison; could be £79.
Specimen output

What the customer actually receives.

A 3-page A4 specimen for Marcus Adeyemi — 37, software engineer, married with two children (3 and 6), just moved into a new home in Leeds. He has overseas rental income from a flat in Lagos, recently exercised a Subject Access Request that flagged credit-data issues, and has a will from before his second child was born. MOT verdict: RETEST — three significant gaps surfaced.

legalhelp.
Ref LH-MOT-2026-05-21-4471
Generated 21 May 2026 · 18:14 GMT
Personal Legal MOT · Annual Check

Your six-domain legal MOT..

Prepared for Marcus Olusegun Adeyemi · Leeds · Based on the 27 answers across six domains.

MOT Verdict
RETEST
Three significant items need attention, but no domain is critically failed. The biggest single fix — updating your will to reflect the second child — is the single most important action and unlocks several others.
Domain 1
Wills & Estate
Retest
Will pre-dates second child; no LPAs in place
Domain 2
Tenancy & Property
Retest
New home; overseas rental needs separate framework
Domain 3
GDPR & Data
Pass
Recent SAR; data awareness above average
Domain 4
Employment
Pass
No live issues; contract terms look standard
Domain 5
Insurance & Consumer
Retest
Life insurance not in trust; income protection low
Domain 6
Self-Employed / Side Work
Pass
N/A — fully employed at Lattice Software Ltd
★ Top 3 things to do
1.
Update your will. Your current will is from 2021, before Tomi was born. Under the will as it stands, Tomi could be unintentionally excluded from the residuary estate. £79 fixes this in 15 minutes.
2.
Set up both LPAs. You and Adaeze have neither. The Estate Planning Bundle at £399 covers updated wills + 4 LPAs + Roadmap — saves £126 vs separately.
3.
Put life insurance in trust. Your £400k term policy is not in trust — if you died, the payout would form part of your estate and could be exposed to inheritance tax. Speak to your provider; free to do.
Close the top 2 gaps in one go — Estate Planning Bundle £399
Mirror wills + 4 LPAs + Roadmap. Solicitor-reviewed. Saves £126 vs separate.
See the Bundle →
legalhelp. — Self-help diagnostic · Not legal or financial adviceFor tax planning, regulated financial advice, employment specifics, or contested tenancy issues, consult a qualified adviser.
legalhelp.
Ref LH-MOT-2026-05-21-4471 · 21 May 2026

Where the gaps are — by domain

Three domains came back as Retest. None is critically failed. Each has a clear, costed action.

D1.Wills & Estate
Retest

Your will dates from March 2021, before your second son Tomi was born (April 2024). As drafted, the residuary estate is divided "equally between my children living at the date of my death" — which technically includes Tomi, but the named guardian section and any specific gifts only mention Kemi (your first child). A modern will would name both children explicitly and update the guardianship clause to reflect your current views. Neither you nor Adaeze has an LPA in place at all.

Recommended action: Update your wills and add LPAs in one go — Estate Planning Bundle £399 is the cheapest route. Single Will G3 at £79 is the minimum.Estate Planning Bundle

D2.Tenancy & Property
Retest

You and Adaeze just moved into the house at 14 Mistress Lane, Leeds LS12 1NS last month (joint mortgage, joint tenants per Land Registry). That's all in good order. The flag is the flat in Lagos that you rent out to your cousin's family — there's no written tenancy agreement, no deposit held in protection, and the rental income flows through your UK personal bank account. The Nigerian property arrangements are outside the scope of UK self-help, but the UK side (declaring the income on your self-assessment, the tax treatment of overseas rental income, the absence of a written tenancy with your cousin's family) needs proper attention.

Recommended action: The overseas rental needs a qualified accountant — UK income from overseas property is taxable and must be declared on HMRC self-assessment. We can introduce you to a chartered accountant; the conversation typically costs £150–250.Accountant intro

D5.Insurance & Consumer
Retest

You have a £400,000 level term life insurance policy through your employer's group scheme, plus a separate £180,000 personal policy. Neither is written in trust. If you died, both payouts would be added to your estate for inheritance-tax purposes — potentially exposed to a 40% IHT charge above the nil-rate band. Putting life insurance in trust is a simple form per policy, takes ~20 minutes, and is free. Speak to your providers. Your income protection coverage at 50% of salary is on the low side for someone with two young dependents and a mortgage; a financial adviser can model whether the additional premium is worth it for your circumstances.

Recommended action: Contact each insurance provider about a trust nomination — free, ~20 min per policy. For the income protection question, a one-hour conversation with an Independent Financial Adviser is £150–250.External — Free / IFA

D3, D4, D6.Passing domains
Pass

GDPR & Data: You submitted an SAR earlier this year to your old phone provider — that's well above average for awareness. Employment: You're employed at Lattice Software Ltd; no live issues, no recent disciplinary or performance concerns, and your written contract is in your possession. Self-employed/side work: Not applicable — you're fully employed. We'll re-check this domain next year in case anything has changed.

Generated by LegalHelp. Self-help diagnostic. Not legal, financial, or tax advice. For specific issues in any domain, consult a qualified adviser.Page 2 of 3
legalhelp.
Ref LH-MOT-2026-05-21-4471 · 21 May 2026

Your action plan

Priority order. The first three actions cost £549 in total and close five of your six retests; actions 4–5 are free or low-cost external referrals.

1.
Estate Planning Bundle — £399
Mirror Wills (you + Adaeze) + 4 LPAs (both types, both of you) + personalised Roadmap. Closes Domain 1 entirely. 35–50 min interview, solicitor-reviewed.
See Bundle →
2.
Speak to each life insurer about a trust nomination — Free
Closes the IHT exposure on Domain 5. Two providers, each ~20 minutes. Free. The single biggest unforced error in most UK estate plans.
External · Free
3.
Chartered accountant for the Lagos rental — £150–250
UK income from overseas property is taxable and must be on self-assessment. We can introduce you to a CIOT-registered accountant who handles overseas income; one-hour conversation typically £150–250.
Get introduction
4.
IFA conversation on income protection — £150–250
Your current 50% income protection coverage may be low for someone with two young dependents and a mortgage. An IFA can model whether the additional premium is worth it.
Find an IFA
5.
Annual re-take — Free
We'll prompt you in May 2027 to re-take this MOT free. Anything changed? Re-take just the affected domains. Nothing changed? Confirm and move on. We send you the prompt automatically.
Auto-prompt
How we scored this MOT. Each domain is scored against a set of standard questions reflecting common UK adult exposures. The aggregate verdict (Pass / Retest / Failed Items) follows car-MOT logic: any Failed Item triggers Failed-Items overall; any Retest without Failed triggers Retest; no Retests or Failed triggers Pass. Scores apply general rules to your stated facts — they do not constitute legal, financial, or tax advice. For specific issues in any domain (particularly tax, regulated financial services, employment law, or contested tenancy), consult a qualified solicitor, financial adviser, or accountant. Re-take any time at legalhelp.co.uk/mot. Free. Always.
Self-help diagnostic. Not legal or financial advice. Reference LH-MOT-2026-05-21-4471.Page 3 of 3