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legalhelp.

Document type · Date · Confidentiality

Headline goes here.
Second line if needed.

Subhead in one sentence. Names the substance. Sets up the rest of the deck.

Author
Name · Role
Audience / for
Who this is prepared for
Date
Month Year
02 Eyebrow context

The single statement that the slide is making.

A one-sentence expansion in italic if useful.

Body paragraph explaining or contextualising the statement. Two to four sentences. Plain English, on the user's side, never aspirational.

"A quote that sharpens the point — attributable to a person, a source, or a value."

Attribution · Role or source

Pattern · Single statementA short italic close on the slide's point.
03 Eyebrow context

A three-part breakdown of the topic.

Each column carries one element of the argument or framework.

Column 01

First element

Description of the first element. Plain English. Key term in bold for scanning.

Column 02

Second element

Description of the second element. Two short sentences are usually right; one long paragraph is usually wrong.

Column 03

Third element

Description of the third element. End with the strongest of the three if order matters; otherwise put them in logical sequence.

Pattern · Three-columnThe workhorse for any threefold breakdown.
04 Eyebrow context

A two-sided comparison.

Use when the audience needs to see Option A and Option B (or before/after) on one screen.

Option A

What we're doing / the preferred path

Why this side wins. State the substance plainly; let the colour do the framing work.

Option B

What we're not doing / the alternative

Why this side loses. Honest about the tradeoff — never strawman the other option.

The point

A strong statement that closes the comparison and earns the conclusion.

Pattern · Two-columnShow the comparison; let the audience reach the conclusion.
05 Eyebrow context

An ordered set of points.

Use when sequence matters — or when you want each point to land separately rather than as a column.

  1. 01 First point lead-in. Body of the point, one or two sentences explaining the substance. Keep it scannable — the lead-in carries the headline.
  2. 02 Second point lead-in. Body of the point, one or two sentences explaining the substance.
  3. 03 Third point lead-in. Body of the point. Three to five points is the sweet spot; six starts to feel like a list someone didn't edit.
  4. 04 Fourth point lead-in. Body of the point.
Pattern · Numbered listFor sequence or structured argument.
06 Eyebrow context

A stats-led slide.

When the numbers are the headline. Three or four big tiles, then optional supporting context.

£X.Xbn
Topline metric
Source · timeframe
XX%
Secondary metric
Source · timeframe
X.Xx
Conversion metric
Source · timeframe
Context

What the numbers mean

One paragraph contextualising the numbers above. What is the audience supposed to take from them?

Implication

What follows from this

One paragraph drawing the implication. Where the deck goes next.

Pattern · Big numbersNumbers carry the headline; cards carry the read.
07 Eyebrow context

A stack of N things, each with a name and a takeaway.

Use when each item has a label and a one-line explanation; rows compound vertically.

01
First layer name
One-line explanation of what this layer is or does. Highlight the key term.
02
Second layer name
One-line explanation. Reads as a takeaway, not a definition.
03
Third layer name
One-line explanation.
04
Fourth layer name
One-line explanation.
05
Fifth layer name
One-line explanation.
Pattern · Layer stackFor frameworks with named layers.
08 Anchor product · intent

Anchor product name.

One-sentence positioning of the anchor product.

Attribute 01 Attribute 02 Attribute 03 Flagship anchor

★ Anchor product

Product name

Verb. With legalhelp.

A paragraph of context explaining what the product does, who it's for, and why it carries the brand promise.

Cluster: related-product · related-product · related-product · related-product

Pattern · Anchor card · intentA signature line that closes the slide.
09 Anchor product · avoidance

Anchor product name.

One-sentence positioning of the anchor product.

Attribute 01 Attribute 02 Attribute 03 Flagship anchor

★ Anchor product

Product name

Verb. With legalhelp.

A paragraph of context explaining what the product does, who it's for, and why it carries the brand promise.

Cluster: related-product · related-product · related-product · related-product

Pattern · Anchor card · avoidanceA signature line that closes the slide.
10 Eyebrow context

A sequential process or pipeline.

Use when the audience needs to see the whole journey end-to-end on one screen.

01
Step one
02
Step two
03
Step three
04
Step four
05 · gap
Step five
06 · gap
Step six
07 · gap
Step seven

Optional explanation paragraph below the flow. Useful for naming which stages are the focus or where the gap lies.

Pattern · Process flowThe journey on one row.

Confidentiality · Date · Author

Closing tagline first half.

Second half.

"An optional closing quote — short, attributable, on-brand."

Attribution · Role